If you just need a temporary logo or you don’t have the high dollar budget to create an expensive logo, then you do have options. Don’t think that just because you don’t have the money that you can’t have a good logo that represents what your business is all about. It is very possible to have a logo designed for under $100. You just have to know where to look and what options are available in those places. Let’s face it, not every business has the big bucks to do extraordinary things, especially if the business is just starting out.
You always have the option of designing the logo on your own. This probably has you thinking, “I know nothing about graphic design.” The good news is that you don’t have to be a graphic design genius to design your own logo. You just need software. A software program such as Adobe Photoshop is a great place to start. You have to learn the program, but with the right tools it isn’t hard. There are also logo design programs out there just for individuals in certain businesses. For example: you may be a new small business owner. There is a logo design software out there for you. You would be surprised at all of the software options and how easy it can be.
All you have to do with these programs is choose a graphic out of the program’s library, add text, experiment with the different colors and fonts, and see where that takes you. You can explore many different logos before making your choice and you can create as many as you need to in order to find the right one.
However, there are some pros and cons involved. The pros is that it is cheap, quick, and you can develop an unlimited number of logos. The cons is that you will not have a unique graphic because other companies have purchased the same program.
You can always go to a logo design company and look at their premade logos. You more or less tell them to do what you can do on the do-it-yourself software programs. You pick a graphic, tell them what you want the text to say, and maybe even change the colors. You can choose to have an exclusive logo or a non-exclusive. Of course, you’ll pay more for the exclusive logo because it can only be sold by the designer one time. This allows you to have a unique logo that you can register as your own trademark.
The pros to this are that it is cheap, unless you choose the exclusive option, and the purchase is rather easy. The turnaround is also fast. The cons are that non-exclusive logos can’t be registered, adjustments may not be possible, and the graphic will not be exclusive to your business.
Freelance logo designers tend to be pretty cheap. You can always find an international designer who charges cheap wages. There are many online marketplaces that connect individuals seeking a freelancer with the freelancer. This can be a cost-effective solution in which you can get the same quality design as you would hiring an expensive professional. You must be careful, though, because there can be a language barrier that makes things quite frustrating. This is the cheapest type of logo design money can buy, but the quality can be questionable. You also have to post the project on one of these freelance websites and sort through all of the bids to find the best freelancer. But when it is done, it can be quite worth it.
Logo design prices: What to expect?
What kind of logo design guarantee should you expect?
