Before the designing of your logo begins, you must brief the logo design company so that they know what you want. You must be as accurate as possible to avoid having to do excessive redraws. This takes time and it takes money, so being as detailed as possible can play to your advantage in a lot of ways. It will also play to the advantage of the logo design company in that they will know exactly what to do in a time-efficient manner.
When briefing the logo design company, make sure you are clear in what you are telling them. The items that are usually collected in a brief are as follows:
The amount of time the brief will take is around 30 minutes. However, it is not difficult when the business has a clear plan in place. Be sure to provide examples of logo styles you like and styles you don’t like.
Once you have the logo concepts in front of you, make sure you are clear on the feedback. You’re not going to hurt anyone’s feelings. It is very rare for the designer to hit the nail right on the head the first time. Be sure you specify what you like and what you don’t like. Don’t just ask them to fix it or change it. Tell them exactly what you want to see changed. By being specific, you’ll make a whole world of difference in how well and how quickly your logo is designed.
Logo design prices: What to expect?
What kind of logo design guarantee should you expect?
